OUR MARKETING STRATEGY

OUR TEAM OF MARKETING PROFESSIONALS MAKE YOUR HOME REALLY STAND OUT

See what we can do for you...

  • 01 | TEAM APPROACH
  • 02 | PERSONAL ADVOCATE
  • 03 | PHOTOGRAPHY
  • 04 | VIDEO TOUR
  • 05 | DISTINCTIVE BROCHURES
  • 06 | JUST LISTED FLYER
  • 07 | E-MAIL BLASTS
  • 08 | WIDER EXPOSURE
  • 09 | YARD SIGN AND RIDER
  • 10 | OPEN HOUSE EVENT
  • 11 | DIGITAL EXPOSURE
  • 12 | MARKETING TO AGENTS
  • 13 | BROKER TOURS
  • 14 | ABOUT PARK REGENCY
  • 15 | FEEDBACK

STRATEGY

01 | TEAM APPROACH
A team will always out perform an individual! The Park Regency team is well trained in customer service, sales and high level negotiations and with over 160 agents we are ready to help! We will cross-market your property to agents who have recently shown similar listings.
02 | PERSONAL ADVOCATE
We prospect 3-5 hours a day to personally advocate for your property to local buyers, sellers, and top agents looking to do business now. We closely track agents who have shown your home via our digitally generated feedback questionnaire.
03 | PHOTOGRAPHY
We will photograph your home to make it look its best. Both interior and exterior photos will highlight the homes features. Professional photography is also available. The photos will then be used for all the marketing materials customized for your home.
04 | VIDEO TOUR
Video is a popular way to advertise a home. It gives a buyer a different perspective of your home, its layout and floor plan. We can feature your home on video sites like YouTube, Vimeo and Viddler.
05 | DISTINCTIVE BROCHURES
Professionally designed and customized just for your home a Park Regency brochure will showcase your home in the best possible way. We produce mailers, door knockers, post cards, flyers all designed to market your home to prospective buyers.
06 | JUST LISTED MAILER
Our Just Listed mailer will showcase your home to your neighbors and allow them the opportunity to show it to buyers they know who are looking in your neighborhood.
07 | E-MAIL BLASTS
Clean, simple, direct emails that feature your home in the best light to agents, buyers and anyone who may be interested in your home will be sent out to our email database of agents and buyers.
08 | WIDER EXPOSURE
Because Park Regency participates in California Regional Multiple Listing Service (CRMLS), most local brokerages will also feature your home on their site, giving it wider exposure.
09 | YARD SIGN & RIDER
Our sign and post will show your home is professionally represented. Another way to better market your home is to get the information about your property to buyers 24/7. We may include a “text for info”, website.
10 | OPEN HOUSE EVENT
We will advertise, send mailers and door knock within a radius of your area. We will invite your neighbors over to see your home on its market launch day.
11 | DIGITAL EXPOSURE
Searching for a home has become increasingly more digital in recent years. We will make sure your property has the digital exposure it needs to get seen online. The property will be visible on the following:
  • Zillow.com
  • Realtor.com
  • Trulia.com
  • Daily News.com
12 | MARKETING TO AGENTS
We will contact Realtors that have sold a home within a radius of your address and give them a “heads up” of the new pre-market listing. We will cross-market your property to agents who have recently shown similar Park Regency listings, since they have motivated, qualified buyers who are ready to take action now.
13 | BROKER TOURS
Some neighborhoods have broker tours. If there is a tour in your neighborhood, we will be on it to represent your home on tour.
14 | IN BUSINESS 38 YEARS
Park Regency has been selling real estate for over 38 years. We have the experience, expertise, and know how to sell your property! With over 160 agents and an expertise in Southern California we have the resources to get your home seen!
15 | FEEDBACK
We will give you feedback received from prospective buyers and agents regarding your home, to allow you to make needed changes or adjustments to your home selling strategy.

EXTENDED MARKET REACH

YOUR PROPERTY IS MARKETED ONLINE 24/7 THROUGH MORE THAN 85 OF THE MOST SEARCHED WEBSITES.

HOME SALE TIMELINE

Pre-Listing

Schedule an appointment to meet with the Park Regency team to discuss the best strategy for selling including:

  • Formal Listing Presentation
  • Executed Sales Agreement
  • Property Evaluation | Appraisal
  • Market Analysis Completed
  • Sales Price Established

Listed and Active

  • Marketing campaign started/
  • Photos of property taken
  • Signs installed
  • Submitted to Multiple Listing Service
  • Property brochure delivered
  • Direct mail campaign launched
  • Print campaigns launched
  • Email campaigns started
  • Office preview, broker preview
  • Open house
  • Home tours

Under Contract

  • Offer(s) received
  • Offer(s) negotiated
  • Offer accepted
  • Back up offer (s) accepted
  • Inspections & disclosures completed
  • Appraisal completed
  • Contingencies removed
  • Property closes
  • Refer friends to Park Regency

THE IMPORTANCE OF PRICING CORRECTLY

TO MAXIMIZE PROFITS

PROPERTY INTEREST LEVEL

Realistically pricing your property will determine the length of time it will be on the market. Overpriced homes are not as competitive as those that are well priced. Take advantage of attracting potential buyers at the peak of interest.

DISTINCTIVE BROCHURES

Our in-house marketing department will create beautiful, distinctive brochures that highlight your property and go into detail to market all the unique features of your home.

CUSTOMIZED MARKETING PIECES

Our Just Listed customized mailers will showcase your home to your neighbors and allow them the opportunity to show it to buyers they know who are looking in your neighborhood.

OPEN HOUSE EVENT

Holding an open house is an integral part of getting home seen by prospective buyers and at Park Regency our open houses are events where we strive to maximize the number of potential buyers looking at your home.

PRINT MEDIA

Park Regency agents strategically advertise in local newspapers targeting specific audiences that are interested in homes in your area. Your sales agent will select the publications appropriate for marketing your property.

OUR PROMISE TO YOU

When you employ the Park Regency Team to market your home you get a total commitment to service and market your property in the most thorough and professional manner possible.

OUR OBJECTIVES ARE AS FOLLOWS:

1– As Professional real estate agents our first responsibility to you is simple: TO LISTEN!We will find out what your individual needs are. Only then can we determine how best to serve you. Then using all the resources at our disposal, we’ll put together a systematic plan for selling your home and meeting your goals.

2- To get as many qualified buyers as possible into your home until it is “SOLD.”Sticking a sign in your yard, sitting back and waiting just won’t cut it. That is where our aggressive marketing plan comes in. It’s creative, hard-hitting and proven.

3- To communicate the results of our activities to you.When selling a home you shouldn’t have to be a mind reader to keep track of what’s going on. As dedicated real estate professionals we understand the importance of good communication. We guarantee you’ll be more than satisfied with our commitment to keep you informed. We work as your partner, we’ll answer your questions, address your concerns and give a crystal clear explanation of all the details. We put you and your interest first to ensure a successful and hassle-free transaction.

4- We will be forthright and completely honest with you.We’ll always tell you the truth about your property. We will tell you exactly what you need to hear, not necessarily what you want to hear.

5- Our loyalty is to you.We will work and negotiate solely in your best interest.

6- Our track record of proven success goes back to 1978.With that type of experience we’ve learned how to use better research and preparation to get you the most for your home in a wide variety of markets. No one is in a better position to successfully market and sell your home.

7- The Park Regency team believes that what separates them from the rest are the RESULTS!When you list your home with the Park Regency Team, we know we can sell it. The minute you list your home with us, a powerful chain of events begin. The team springs into action. Ads run. Color brochures and post cards are printed and mailed. Your home is listed on the M.L.S. and is uploaded to 85 websites. Open house events take place. We do whatever is necessary to sell your home as quickly as possible, for the most money possible, and with the least amount of hassle. We pull out all the stops. And when others throw in the towel, we work even harder. Do we take our job of selling your home a little too seriously—probably yes. But considering that you’ve entrusted us with your single largest asset, we don’t think you’ll mind.

REDEFINING

SERVICE IN REAL ESTATE

Selling a home in today’s market can be challenging - the Park Regency Team understands that. What’s the difference between selling your home or failing to do so? The Details! Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, at Park Regency no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. This guide was created to help educate you as a Seller, and empower you to make the right decision when selecting the best agent to market and sell your home.

When we say we are “redefining service in real estate,” we mean it! Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, the Park Regency Team has the right tools to successfully sell your home. If you’re serious about selling your home, we’re serious about getting the job done!


Now more than ever, who you work with matters!

About Us

Established in 1978, Park Regency Realty provides a level of stability rarely seen in the real estate industry. The agency has been consistently recognized as the top listings sold office in the San Fernando Valley, and has been serving the greater Los Angeles area for nearly 40 years. During that time, the firm has earned a reputation for honesty, integrity and a family like approach to business both with clients and within the company. Because of this close-knit environment, many of the agents have been with the company for 15, 25, and even 35 years or more. As a team, Park Regency agents are among the highest producers in the city.

Rather than resting on these achievements as a premier real estate agency, Park Regency continues to grow both in size and knowledge. The company constantly provides new learning opportunities for its staff, through daily motivational and continuing education meetings, renowned guest speakers, plus insightful panel discussions. Consequently, Park Regency agents offer progressive and pertinent advice to clients, individually tailored to help them achieve their most satisfying results.

Joe Alexander, Park Regency’s founder and president, has fostered this winning philosophy since the company’s inception. Recognizing that there is no magic formula, he continues to stress the importance of being the hardest working real estate agency in town. With this in mind, clients know that Park Regency will always be there for them, doing all of the extra things . . . Today, tomorrow and for years to come.